Ranges Are the New Frontline of Golf Entertainment — So Why Are You Still Just Selling Buckets?

WSSOG
Jun 26
2 min read

Let’s be honest. Driving ranges today are no longer just about warm-up swings and worn-out mats. They’re evolving — fast. And if you own or operate a driving range, you’re in the perfect position to ride the next wave of golf entertainment.

Enter World Series Skills of Golf (WSSOG) — a competitive, short-course style skills event that brings energy, exposure, and real competition to the range.

Hosting a WSSOG qualifier isn’t just about golf; it’s about creating a revenue-generating, crowd-drawing, food-truck-pulling, influencer-packed event experience that competes with the likes of Topgolf — but with a sharper edge.

What Is WSSOG?

The World Series Skills of Golf is the ultimate test of pure golf talent. Players qualify at venues across North America — including driving ranges — through short-course competitions that highlight shot shaping, wedge control, pressure putting, and mental toughness. It all leads to a Final 9 showdown and a shot at a $1,000,000 prize.

And the best part? The format is fast, fun, fan-friendly, and tailor-made for venues looking to create an unforgettable experience.

Why Driving Ranges Should Host a WSSOG Event

1. Boost Revenue With Built-In Foot Traffic

Hosting a WSSOG qualifier brings in golfers and spectators. We're not talking 15 guys from the local club — we’re talking dozens to hundreds of players and fans looking for competition and entertainment.

Sell more buckets
Rent more bays
Drive up drink and food sales
Attract new players who otherwise wouldn’t have visited

2. Add Food Trucks, DJs, and Create a Party Vibe

WSSOG gives you the perfect excuse to go full-send on event activation:

Invite local food trucks or partner with F&B vendors
Bring in a DJ or live music
Set up brand activations or sponsor booths
Run closest-to-the-pin contests or giveaways in between

Now your range is more than a range — it’s a party with purpose.

3. Compete With Topgolf — Without Topgolf Overhead

Topgolf has the lights, the bar, and the music — but it doesn’t have WSSOG. This is your chance to:

Offer something more real to competitive golfers
Create recurring events that draw loyal players
Add prestige and exclusivity to your brand
Become a content destination for creators and local influencers

Let’s face it: Topgolf is great for a night out. WSSOG is where golfers go to earn respect.

What’s in It for You?

Marketing Support: WSSOG brings national exposure, social media buzz, and creator partnerships.
Revenue Share: You keep the upside — food, drink, F&B partnerships — all yours.
Event Toolkit: Get everything from signage to digital assets to help you run a smooth, branded event.
Future Play: Every event gets players ranked nationally, meaning they’ll come back to climb the leaderboard.

Make Your Range a Destination, Not a Detour

Golfers are hungry for something fresh — not just another night pounding range balls. WSSOG events are quick to set up, built for repeat traffic, and social-media-ready.

Whether you’re a single-location facility or a growing chain, this is your chance to make your mark.